Deciding where to put your investment–of money, time, and effort–isn’t easy. And the ROI of both social and content is notoriously difficult to measure. So how do you decide where to put your efforts? And once you decide, how do you go about it? Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29999/social-media-vs-content-where-should-you-invest

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