The big challenge Marketing Operations faced in 2015 was Big Data: where it comes from, what it means, who takes care of it–and what to actually do with it. But what’s just as important is what not to do with it. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29734/seven-disastrous-data-donts-for-marketing-and-sales

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