Sales and Marketing in an 'As a Service' Economy

How can a vendor–an outsider–drive adoption for its solutions inside a client organization? Sales and marketing professionals are now the owners of accounts before, during, and after implementation. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29605/sales-and-marketing-in-an-as-a-service-economy

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