rebranding

"New Logo" cartoon

Instagram caught a lot of flak for its rebranding last week, but it’s only the most recent in a string of companies that have gone through brand makeovers. Uber, Airbnb, and Yahoo each debuted new brand identities in the last couple years that were widely lampooned.

Read the whole story at https://marketoonist.com/2016/05/rebranding-2.html

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