A great new year’s resolution could be to launching a successful social media campaign for your business.
If you’re not using social media to market your business, you may be missing out on your slice of business. It is almost certain that your competitors will be doing something and something is better than nothing. But apart from just keeping up, recent surveys indicate that most major businesses plan on using social media as their number one marketing tactic. Social media channels have tremendous power to grow your business. As the New Year approaches, consider making a resolution to launch a successful social media campaign for your business. Here’s how:
Step One: Identify your target audience
It’s important to make sure you have a solid understanding of who you’re marketing to and where they hang out online. For example, if you’re an artist and your audience is primarily young people on the cutting edge of art and music, you may want to focus your social media campaign on sites like MySpace and Facebook. If your customers are primarily business executives then LinkedIn may be your site of choice.
Step Two: Identify how much time you have to commit to your social media campaign
Social media campaigns aren’t generally complicated but they do take time. The bulk of your activities may rest in actually interacting with others on your social site of choice. This may mean spending an hour a day on Facebook or Twitter. Decide how much time you have before you create your plan. Also, consider creating a monetary budget. You may want to buy advertising on the social site, purchase a custom profile and hire an assistant to manage your profile for you. There are also services such as HootSuite and buffer that can really make working social media very easy and quick.
Step Three: Identify your goals
Before you begin a social media campaign it’s important to identify what you want to accomplish with your efforts. Do you want to drive traffic? Do you want to grow your lead list? What about increasing sales? Your goals will help you create a plan. Your goals will help you follow through and use social media to its fullest capability.
Step Four: Choose your sites and create an account
It’s recommended to focus on one site which good because most businesses only have one site. But if you have a few different “irons in the fire” then concentrate you efforts on one site in particular. It can take time to build a strong following. If your attention is divided between many social sites, you may not receive the fullest benefit. Choose your site, create an account and begin interacting.When you settle into a successful comfort zone you can transfer your knowledge and experience to your other online businesses with ease and efficiency.
Make sure your profile and your interactions support your goals. For example, if your goal is to drive traffic to your website, then you’ll want to include posting links to new content on your website as part of your regular interactions. A note of warning…social media is about interacting. If you only promote your business then you’re going to struggle to achieve your goals. Promotion needs to be part of a larger plan to connect with your audience.
How to Find the Social Media Outlet That’s Best for YOUR Business
The best social media outlets are the one your customers use. Learn how to find them and build engagement via today’s popular platforms. Traditional word of mouth, with one person talking to another, only goes so far in today’s business world … How to Find the Social Media Outlet That’s Best for YOUR Business
Step Five: Test and track your efforts
Make sure you’ve created a measurable goal. Test and track your efforts. If you want to drive traffic to your site, use Google analytics to find out how many visitors are coming from your social media interactions. You want to be able to repeat the most successful activities and not repeat the activities that do not perform well. You can’t manage if you can’t measure so this is why measurement is so important in building success on top of success.
DBM regulars will feel like they’re listening to a stuck record as I continually trot out the same tenets for business activities over and over;
- Know your target group.
- Set your goals.
- Measure your results.
Make the effort to work this way and it will soon become a habit that will ensure you learn from what you do and build your knowledge and skills to achieve better outcomes more often.
Launching a social media campaign is an enormously worthwhile New Year’s resolution for your business. Social media offers many business-building benefits and it can be fun as well. Here’s to a happy and successful New Year in 2016!
Digital Business Institute has a practical Social Media 101 program that you can work through to build a social media campaign for your business. Assignments at each step help you adapt your new knowledge to your business situation. You learn how to craft a campaign that can be reused, repurposed and modified to suit other business goals. Check it out…