If your business replies on attracting customers locally – within your immediate geographic area – and if repeat business is beneficial to your bottom line, then online directory marketing is a great marketing strategy for you.
Directory marketing involves listing your business in online business directories that serve your target market. It combines a several marketing tactics including search engine optimization, social proof, back-linking and builds a credible, independent reference to your business that complements and supports all your other marketing activities.
Best of all, online directory marketing is free*.
If you only have one digital marketing strategy, then this is the one you MUST have.
Like all strategies, directory marketing requires some planning and diligence in execution. It also requires cross-support and ongoing attention to deliver its full potential. However directory marketing is easy enough to plan and manage for even the busiest of business operators – and the pay-off is easily and quickly achieved.
Get our free online directories report and how-to guide and start using the power of online business directories today.
* Most online directories allow free listings and maintenance and can deliver excellent results. Those that charge for listings often have special characteristics that can improve customer targeting for specific businesses. Free services can deliver a great response and allow you to develop your directory marketing skills. Build your skills and do due diligence before listing with paid directory services.