Performance marketing demands objective ways to evaluate what’s working (vendors, channels, media, creative…) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine optimization techniques can help. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29586/nine-ways-to-cut-the-fat-from-your-performance-marketing-programs

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