Customer behaviors are changing. Fast. Not keeping up is all too risky. The companies that really “get” their customers, like Apple and Amazon, are setting the standards–and the bar is set high. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29661/market-research-is-the-answer-to-uberization-and-the-customer-challenges-of-the-21st-century