Managing Multi-Channel Marketing (Without Losing Your Mind!)

Remember back in simpler times when online advertising was just web and email? While the marketing was much simpler, the opportunities were also very limiting. You essentially could only reach the user while they were on their computer – and even then, countless other emails and ads were competing for their attention.

Fast-forward to today and we now have more channels than ever with which to reach prospects: Internet radio, digital television, native ads, re-marketing, social media…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/R5hrD5OdEiM/

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