Managing a marketing automation campaign shouldn’t require a computer science degree

Do today’s tools leave you yearning for more technical knowledge? Columnist Jeffrey L. Cohen says marketers should demand simplicity and ease of use.

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Read the whole story at http://feeds.marketingland.com/~r/mktingland/~3/z69Wu0opFyc/managing-marketing-automation-campaign-shouldnt-require-computer-science-degree-168274

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