Do today’s tools leave you yearning for more technical knowledge? Columnist Jeffrey L. Cohen says marketers should demand simplicity and ease of use.

Please visit Marketing Land for the full article.

Read the whole story at http://feeds.marketingland.com/~r/mktingland/~3/z69Wu0opFyc/managing-marketing-automation-campaign-shouldnt-require-computer-science-degree-168274

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