Working with one TV manufacturer at launch, the New York City-based DMP now expands your anonymized profile with your predilection for, say, car shows.

Please visit Marketing Land for the full article.

Read the whole story at http://feeds.marketingland.com/~r/mktingland/~3/3xR-aHniwFc/lotames-new-smart-tv-audiences-adds-tv-shows-watch-device-online-profile-170766

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