A/B testing is a familiar practice to many marketers and businesses. But, if you’re just getting started, here’s a quick, dirty definition of A/B testing – it’s basically exactly what it sounds like.
You take two different variants of a test subject and categorize them as the control variant and the challenger variant. Then, you conduct a performance test against a set of specific success metrics to determine which variant is better.
Quiz any industry expert on the best…
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