A/B testing is a familiar practice to many marketers and businesses. But, if you’re just getting started, here’s a quick, dirty definition of A/B testing – it’s basically exactly what it sounds like.

You take two different variants of a test subject and categorize them as the control variant and the challenger variant. Then, you conduct a performance test against a set of specific success metrics to determine which variant is better.

Quiz any industry expert on the best…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/kwYRj9LN_oA/

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!