Whether you work at a small business or a Fortune 500 company, obtaining and utilizing data for your search campaigns is crucial. Conveniently, Google is making you pay for this data by forcing you to use AdWords to get conversion data at a keyword level.

The struggle gets deeper though. Because whether you’re in-house or you are working at an agency, the PPC and SEO teams struggle to communicate with each other. They operate isolated from each other, unable to properly leverage thei…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/5QPGEOZKk3o/

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