Influencing B2B Tech Purchases: Buyers' Content Preferences by Age and Funnel Stage

Which types of information do B2B technology buyers value most at different stages of the purchase funnel? Do buyers of different ages prefer different content formats and sales approaches? Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/charts/2016/29977/influencing-b2b-tech-buyers-content-preferences-by-age-and-funnel-stage

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