How to Write Subheads that Hook (and Re-hook) Your Readers

lead your readers with smart subheads

Have you heard about RADD?

(I doubt it, because I just invented it.)

RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I know suffers from it.

The symptoms of RADD are:

Inability to read one page of a book …

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