storytelling establishes credibility and trust

People are not robots. As such, loose, floating data without any kind of context or framework means very little to them. In the case of human beings, the best way to give them context is to build a narrative and tell them a story.

People can …

Read the whole story at http://feedproxy.google.com/~r/SmallBusinessTrends/~3/8HADm3shU64/storytelling-establishes-credibility.html

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