You know that customer retention is important for any company; even more so for SaaS. If you keep customers around, they keep paying you. Churn rate should be one of the most important metrics for any SaaS company.

Though there are many ways to reduce churn, there is one way that we’ve found to be the most impactful: Net Promoter Score (NPS) surveys. Implementing and responding to NPS surveys had a direct 30% decrease in our churn rate.

Through collecting and acting on NPS you…

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