Onboarding never ends.
Some SaaS teams may approach onboarding as an activity－a one-time event for each consumer.
However, it’s time to change your perspective. Consider onboarding as an ongoing process that continues beyond initial setup.
Whether it’s teaching loyal consumers about new integrations or training newbies about your dashboard, it’s vital that you have their undivided attention.
John Waldron of markITwrite believes that the onboarding stage is …
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