Anyone who’s worked in digital marketing knows that conversions are the lifeblood of any online marketing campaign.

You run a marketing campaign to get people to do something—sign up for your services, buy your product, fill out a lead gen form, give you their email, etc.

Essentially, you market in the hopes that people will do what you want them to do and eventually produce profitable revenue for your company.

A good campaign will get a lot of people to take your…

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