Marketing promotion sucks when you treat people the same.

That goes for conversions, and it goes for advertising too.

But the minute things start to go awry, people start messing with their landing page headline or ad descriptions.

As if those tiny, miniscule elements are the primary reason traffic’s not comin’ or visits aren’t convertin’.

The best landing page, optimized 100% correctly, can’t make up for the wrong audience seeing that message.

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