Our marketing and sales teams dream of prospects who see our product, know they want it, and then buy without hesitation.
We all know that’s an anomaly. Most sales require your team to nurture the customer relationship and even demo the product.
However, there is a way to speed up the process. The key is to create a sense of urgency that will move the buyer forward in the sales cycle.
Dan Tyre, sales director at HubSpot, writes, “[The] top 2% sal…
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