With the convergence of online and offline marketing, choosing the right measures is far more important than the quantity of data measured. Measuring the right data, and acting on the results, is essential to operating Marketing as a center of excellence. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29695/how-to-create-a-marketing-measurement-playbook-to-select-and-measure-the-right-metrics

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