Buyer personas. Creating potential customer profiles is often enough to make even the best marketer freeze in their tracks – and realize how little they really know about their prospects.
If this sounds like you, don’t worry. And even if you’ve never created a buyer persona in your life, today’s article will help make sense of the process by giving you a sort of “map” to follow. Let’s take a closer look.
Starting Fresh: Getting the Basics
The very first s…
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