Buyer personas. Creating potential customer profiles is often enough to make even the best marketer freeze in their tracks – and realize how little they really know about their prospects.

If this sounds like you, don’t worry. And even if you’ve never created a buyer persona in your life, today’s article will help make sense of the process by giving you a sort of “map” to follow.  Let’s take a closer look.

Starting Fresh: Getting the Basics

The very first s…

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