How to Create a Buyer Persona Map (Even if You Have No Idea Who Your Customers Really Are)

Buyer personas. Creating potential customer profiles is often enough to make even the best marketer freeze in their tracks – and realize how little they really know about their prospects.

If this sounds like you, don’t worry. And even if you’ve never created a buyer persona in your life, today’s article will help make sense of the process by giving you a sort of “map” to follow.  Let’s take a closer look.

Starting Fresh: Getting the Basics

The very first s…

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