How to Convince Your Skeptical Readers to Accept a New Idea

3 ways to write convincingly

If you look at the last 30 years of the men’s 100-meter finals at the Olympics, you’ll find a number of athletes who didn’t make it to retirement without getting saddled with a doping allegation. 

Carl Lewis: failed drug test, 1988
Ben Johnson: failed drug test, 1988
Lin…

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