You wouldn’t do business with a company you didn’t trust – plain and simple. But what may be surprising is that the degree of trust we have in a company, and where that trust comes from, have a significant impact on our purchasing decisions.  How much of an impact? Let’s take a closer look, the results may surprise you.

The 2016 Edelman Trust Barometer, a yearly report by which CEOs, executives and governments alike use to determine consumer confidence, was recently released, …

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