A study found “that websites with a stronger emotional impact produced a greater intent to buy.”

Appealing to your audience’s emotions creates a connection. Whether you’re designing product descriptions or landing pages, your team must aim to evoke emotion into your messaging.

That’s why storytelling works so well. It’s a powerful way to engage your customers.

Research by Pringle & Field found that “emotional campaigns outperform on almost every metric…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/u20oVfkAeEQ/

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