How Email Segmentation Sustains Customer Loyalty

Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns.

Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers.

“While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign up for email to be notified about promotions you can use that information to increase sales,” say…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/EHCT0c9Ugo4/

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