When I tell others my company grew its conversions by 20% month on month, they usually ask me two things: “What should I track? And how often should I track it?”

Like all great advice, the answer is simple: it depends. But, the answer is most certainly not to track everything. Because when you track everything, you actually optimise nothing at all.

Our company ClickMechanic is an online marketplace where you can book a mechanic to repair or service your car. So we’ve fou…

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