In a marketing world that’s buzzing with phrases like “marketing stack integration”, it’s no big surprise that Google is in the early stages of releasing a new suite of enterprise-level products that together, form a more comprehensive platform.

Google Analytics 360 aims to help marketers get a holistic view of their online marketing efforts via fewer standalone tools.

But the question is: Will Google Analytics 360 truly make online marketing a more seamless experience,…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/OpL5J92VPHI/

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