Marketers have been under pressure for years to turn their art into more of a science, and “Big Data” is now more than a buzzword for CMOs: Understanding or using data is becoming integral to all marketers’ jobs. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29865/five-ways-marketers-cmos-can-master-data

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