Consumer engagement today looks more like an engine with interlocking gears than like the familiar funnel that marketers have relied on for more than a century. Here’s how you can use the new framework to enhance the value of your marketing. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29927/five-ways-marketers-can-rev-the-consumer-engagement-engine

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