Planning any online activity requires a thorough keywords study. The keywords you associate with your product or service work two ways – by informing your readers/customers what you’re on about and also by informing you and your team of the many different direction from which your content could be perceived. Although I’m saying keywords here I am also referring to key phrases which are equally, if not more important.

Many people only consider keywords from the first perspective – what keywords do we need to use to get people to find us? This is fair enough. The keywords you use will establish the subject of your message and position it’s relevance in that particular subject domain. The more focused your keywords the more accurately you will attract your ideal target customer.

The second important development of a keyword study is that it helps you position your activity. With this knowledge you can better define your target market group, better position your product or service’s unique value proposition, and perhaps even identify peripheral market segments that you didn’t know about or which have emerged recently.

Knowing that you need to find your best keywords is one thing. Actually finding them is another story. It’s a fair bet that most of your competitors will be using the same well-known techniques that everybody uses. As Barry Feldman wrote earlier this year…

Almost anyone you ask will immediately cite Google Keyword Planner, a tool made available for free to anyone who registers for an account. As advertised, Keyword Planner will provide keyword ideas and traffic estimates. However, its a safe bet to assume your competition will be using the very same tool, get served the same data, and are likely to make similar decisions.

To get the edge you need to be using host keywords that your competitors can’t easily find and this is where the crafty, creative brain springs into action.

Barry has identified a number of great ways you can easily find keywords that you will not have thought of which will leave your competitors eating dust…

According to Keyword Research: The Definitive Guide by Backlinko, your goal is to identify niche markets, sub-segments of larger markets. The eBook explains you begin by creating a niche cloud map. You create “clouds” that float around your industry.

Maybe this cloud floating (or mind mapping) type of exercise will come easy to you. Maybe it wont. The good news is there are quite a few useful hack-like approaches that will serve you well. And in fact, while niche hunting, you’ll find you’re conducting market research and getting inside the minds of your customers.

Barry’s tips for keyword research will help you find some great keywords and those powerful long-tail key phrases that will help you in every aspect of digital marketing for your business.

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A keyword study is an essential part of the planning for any digital marketing activity and the better and more effectively you can identify your killer keywords the better your focus will be.

How do you find your best keywords? How much importance do you put on keywords? How do you use your keywords?

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