Though most email marketers focus on optimizing click-through rates and open rates–and for good reason–those popular metrics won’t add up to success if your emails don’t land in your contacts’ inboxes in the first place. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29830/email-deliverability-rates-dragging-you-down-try-these-10-dos-and-7-donts

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