Your business website is hub of your digital marketing activities. radiating from it are many other digital marketing channels that you must use in order to maximise your marketing potential.
We'll help you choose the most appropriate channels for your business and help you generate profit by attracting the right customers at the right time for the right reasons.
We'll help you plan and implement cost-effective content strategies for specific promotions and for ongoing business development.
Socialise. Mobilise. Automate
Digital marketing channels are mostly about socialising with your prospects and customers as a marketing activity. Customers can interact with you regardless of what stage of the buying process they are in and to help each other to know, like and trust your business.
Having to mention mobilisation now almost seems a joke as mobile friendly is now mandatory.
Automation is important because it makes what is otherwise tedious and time consuming marketing activities simple and fast.
We will help you socialise and automate your business to take advantage of these incredible communication networks so that from the millions of people using the Internet, you can reach and engage with your ideal customers .
Through a process of discovery and strategic planning we will help you define the website that will fit your business needs now and into the future.
The possibilities and distractions are many and tempting. We'll keep you informed, focused and on track to deliver the best outcome for your business.
Currently the leading social media platform with millions of users making billions of interactions. A very strong channel for commercial marketing activity.
A very short message length and millions of users means tweets are seen by lots of people very quickly. Tweets can be shared quickly and easily sending your messages far and wide enabling your to reach interest groups far beyond your normal sphere of influence.
If pictures speak a tthousand words, then videos speak a million. YouTube is fast overtaking Google as the place to go to search for products. People just find video so compelling.
Pictures speak a thousand words and Instagram is a very popular image sharing medium that can give your products and services graphic exposure.
The hottest growing review site on the net and the place to go for independent thrid party commentary on your products and services.
Popular, image-based social medium that creates a virtual treasure chest of images related to your business for people to share.
Social media for professionals. Your business networking online can be transformed through gentle marketing on LinkedIn.
Any service associated with Google has a strong benefit for your business. Sharing news and information in Google+ is good.
Email has simultaneously become the most useful and loathed technology to use the Internet. Useful because it is so simple and normally reliable. Loathed because when it fails it does so at the worst possible time and because it has been so abused. Even so it is a valuable and useful communication channel.
SMS is direct and personal and because of this must be used with great care. It's direct emotional impact makes it a very powerful tool.
Traditional channels are still very effective. They get eyeballs and provoke response. They integrate well with digital channels to support and followup. Traditional channels such as directories that have morphed into digital channels are also very effective.
Still a very valuable marketing channel. Direct postal mail, card decks, letterbox drops. Anything that puts a physical promotion into a letterbox or in front of your target customers’ eyes. We can help you integrate your direct mail with digital followup.
Still works for many businesses in spite of the very heavy cost. We can show you how to integrate your print, radio and TV promotions with digital followups to improve your response rate and profitability.
First impressions count.Help our customers to know, like and trust you through the silent strength of your business identity. We will help you create a business identity that is consistent across all channels and linked to appropriate touch points to constantly direct your ideal customers to your offers.
Face to face physical meetings with people is an extremely effective marketing activity. We can show you how to maximise your networking effectiveness with digital techniques to followup and engage your business contacts.