Digital Marketing Channels

Your business website is hub of your digital marketing activities. radiating from it are many other digital marketing channels that you must use in order to maximise your marketing potential.

We'll help you choose the most appropriate channels for your business and help you generate profit by attracting the right customers at the right time for the right reasons.

We'll help you plan and implement cost-effective content strategies for specific promotions and for ongoing business development.

 

Socialise. Mobilise. Automate

Digital marketing channels are mostly about socialising with your prospects and customers as a marketing activity. Customers can interact with you regardless of what stage of the buying process they are in and to help each other to know, like and trust your business.

Having to mention mobilisation now almost seems a joke as mobile friendly is now mandatory.

Automation is important because it makes what is otherwise tedious and time consuming marketing activities simple and fast.

We will help you socialise and automate your business to take advantage of these incredible communication networks so that from the millions of people using the Internet, you can reach and engage with your ideal customers .

Social Media

Through a process of discovery and strategic planning we will help you define the website that will fit your business needs now and into the future.

The possibilities and distractions are many and tempting. We'll keep you informed, focused and on track to deliver the best outcome for your business.

  • Facebook

    Currently the leading social media platform with millions of users making billions of interactions. A very strong channel for commercial marketing activity.

  • Twitter

    A very short message length and millions of users means tweets are seen by lots of people very quickly. Tweets can be shared quickly and easily sending your messages far and wide enabling your to reach interest groups far beyond your normal sphere of influence.

  • YouTube

    If pictures speak a tthousand words, then videos speak a million. YouTube is fast overtaking Google as the place to go to search for products. People just find video so compelling.

  • Instagram

    Pictures speak a thousand words and Instagram is a very popular image sharing medium that can give your products and services graphic exposure.

  • Reddit

    The hottest growing review site on the net and the place to go for independent thrid party commentary on your products and services.

  • Pinterest

    Popular, image-based social medium that creates a virtual treasure chest of images related to your business for people to share.

  • LinkedIn

    Social media for professionals. Your business networking online can be transformed through gentle marketing on LinkedIn.

  • Google+

    Any service associated with Google has a strong benefit for your business. Sharing news and information in Google+ is good.

Email and SMS

Email has simultaneously become the most useful and loathed technology to use the Internet. Useful because it is so simple and normally reliable. Loathed because when it fails it does so at the worst possible time and because it has been so abused. Even so it is a valuable and useful communication channel.

SMS is direct and personal and because of this must be used with great care. It's direct emotional impact makes it a very powerful tool.

  • Email

    A solid mailing list is worth its weight in gold. Keep your business name front and centre. Educate new customers and retain old customers. Personalise, promote, pitch, inform and learn. Your mailing list does it all.

  • SMS

    A very personal and direct way to contact your customers. With the combined power of Internet and mobile phone technology SMS marketing is highly peronsalised and automated.

Traditional Channels

Traditional channels are still very effective. They get eyeballs and provoke response. They integrate well with digital channels to support and followup. Traditional channels such as directories that have morphed into digital channels are also very effective.

  • Direct mail

    Still a very valuable marketing channel. Direct postal mail, card decks, letterbox drops. Anything that puts a physical promotion into a letterbox or in front of your target customers’ eyes. We can help you integrate your direct mail with digital followup.

  • Print, Radio,TV

    Still works for many businesses in spite of the very heavy cost. We can show you how to integrate your print, radio and TV promotions with digital followups to improve your response rate and profitability.

  • Business Identity

    First impressions count.Help our customers to know, like and trust you through the silent strength of your business identity. We will help you create a business identity that is consistent across all channels and linked to appropriate touch points to constantly direct your ideal customers to your offers.

  • Networking

    Face to face physical meetings with people is an extremely effective marketing activity. We can show you how to maximise your networking effectiveness with digital techniques to followup and engage your business contacts.

Add effective marketing channels to your marketing mix - click the button below.

Let's TalkWe can help you reach your goals

Let's Talk

Tell us briefly where your business is now and where you would like it to be. We’ll send you  a preparation checklist to help get started straight away and follow up with some ideas on using appropriate digital marketing to achieve your goals.

We value your privacy and do not share your info with anyone else.

Customers Say

"Easy to work with, excellent communicator, able to explain and illustrate a difficult subject."
-- Paul Cleeve, Instinct Putters

Social Media

Follow us on these channels.

facebook_icon1 twitter_icon1 google+ youtube_icon1

Stay in touch

Get regular small business marketing news and information.

privacy We value your privacy and would never spam you