Call Tracking: A Key Component in Campaign Marketing Analytics

It almost goes without saying that analytics are crucial to developing successful online marketing campaigns. You know all about Kissmetrics, Google Analytics, Google AdWords and everything in between. But even if you’re already tracking all of your online activity, you may still not have a full grasp of lead and conversion data unless you’re also tracking phone calls.

Phone call tracking is the missing piece of the marketing analytics puzzle, allowing marketers to alleviate attrib…

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