It’s the great marketing paradox. We spend hours brainstorming and months testing the copy of our calls-to-action, but whether we ask our users to Sign Up Now, Start a Free Trial, Get Started, Request Access, or Learn More, all we really want them to do it click the button.

Just click the button.

So why do so many of our quality leads fail to comply with our simple request? The way your CTA button is set up on a landing page is just as important as the CTA itself. Otherwise,…

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