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New and interesting in digital marketing for small business

Marketing Day: New Instagram algorithm, Twitter tests carousel ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

Online Marketing News: Snapchat Unicorns, Periscope Moderation and Instagram Business

snapchat unicorn infographic

Prompting Users to Review an App: Four Do's and Three Dont's

For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app’s future. Read the fu

Decision trees for SEM segmentation

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

Please visit Marketing Land for the full article.

AdWords’ new extra headline: 7 ways to make the most of it

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.

Please visit Marketing Land for the full article.