Online Marketing News: Snapchat Unicorns, Periscope Moderation and Instagram Business

snapchat unicorn infographic

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Prompting Users to Review an App: Four Do's and Three Dont's

For veteran app users and newbies alike, app ratings matter. They really matter. Especially as social proof that the app has value and is worth installing. Ask users for a review the wrong way, and you might well sink your app’s future. Read the fu

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5 Unlikely Obstacles Hindering SaaS Conversions

Want more conversions?

Well, it’s possible.

However, the first step is realizing that conversions are people. And those individuals desire a remarkable customer experience.

The key is to remove barriers in the sales cycle. T

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Decision trees for SEM segmentation

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

Please visit Marketing Land for the full article.
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AdWords’ new extra headline: 7 ways to make the most of it

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.

Please visit Marketing Land for the full article.
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How to Protect Your Small Business as Cybersecurity Threats Rise

cyber security strategies

As more businesses m

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How to Rapidly Get Your Content Noticed Without Spending A Cent

How to Rapidly Get Your Content Noticed Without Spending A Cent

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IBM announces Watson-powered ads that think

The new “cognitive ads,” launching this fall initially through IBM’s The Weather Company, enable consumers to conduct brand-related conversations with the Jeopardy winner.

Please visit Marketing Land for the full article.
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9 Simple Steps for Choosing the Perfect Name for Your Blog

9 Simple Steps for Choosing the Perfect Name for Your BlogContinue Reading →

Do People Use Facebook's Reactions Feature?

Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly.
Read the full article at MarketingProfs

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