Decision trees for SEM segmentation

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.

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AdWords’ new extra headline: 7 ways to make the most of it

Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.

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How to Protect Your Small Business as Cybersecurity Threats Rise

cyber security strategies

As more businesses m

IBM announces Watson-powered ads that think

The new “cognitive ads,” launching this fall initially through IBM’s The Weather Company, enable consumers to conduct brand-related conversations with the Jeopardy winner.

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9 Simple Steps for Choosing the Perfect Name for Your Blog

9 Simple Steps for Choosing the Perfect Name for Your Blog

Do People Use Facebook's Reactions Feature?

Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly.
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