Anatomy of a Rebrand (Part 1 of 3): Should You Dump Your Brand Equity?

It’s hard to imagine a world where we lace up our Blue Ribbon Sports running shoes (instead of our Nikes), stop for lunch at Pete’s Super Submarines (instead of Subway), and then enjoy a refreshing Brad’s Drink (instead of a Pepsi) later that afternoon. Read the full article at MarketingProfs

Read the whole story at http://www.marketingprofs.com/articles/2016/29674/anatomy-of-a-rebrand-part-1-of-3-should-you-dump-your-brand-equity

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