Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.

Please visit Marketing Land for the full article.

Read the whole story at http://feeds.marketingland.com/~r/mktingland/~3/_qLowQUf5Qw/adwords-new-extra-headline-7-ways-make-179519

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