advertising metrics

Measuring Eyeballs cartoon

When I worked in web marketing in the late nineties, everyone was focused on “eyeballs” (basically counting impressions) and clicks. Ad inventory was sold on a CPM model. Not much has changed. Eyeballs are still commonly cited as the measurable end result of a cam…

Read the whole story at https://marketoonist.com/2016/04/advertising-metrics.html

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