Lead nurturing requires a human touch.

According to MarketingSherpa, “79% of marketing leads never convert into sales [and] lack of lead nurturing is the common cause of this poor performance.”

In a world of automation, marketers tend to forget the power of human connection. It only takes a small change, like personalizing a white paper or mentioning someone’s first name in an email.

Lead nurturing is too important in your sales cycle for non-customized messaging. Y…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/kFtAjvTdu8s/

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