Not using data is a missed opportunity for SaaS companies.
If your team is seeking to bring in more revenue, data helps your conversion funnel. It’s the difference between knowing your customer or simply taking a wild guess.
Matt Ackerson, founder of Petovera, says, “The rise of the smart sales funnel is happening now. You can expect it to become a near marketing ‘requirement’ as businesses adopt the strategy and new tools and tech come out around the concept.”
Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/Y_8AGxBlvYc/