Not using data is a missed opportunity for SaaS companies.

If your team is seeking to bring in more revenue, data helps your conversion funnel. It’s the difference between knowing your customer or simply taking a wild guess.

Matt Ackerson, founder of Petovera, says, “The rise of the smart sales funnel is happening now. You can expect it to become a near marketing ‘requirement’ as businesses adopt the strategy and new tools and tech come out around the concept.”

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