Output is seductive. It feels great to crank out lots of content and call your strategy a success.

But prolific doesn’t always mean effective. Marketers must resist the allure of vanity metrics to ensure their content actually resonates with their intended audience.

Consumers’ social feeds and dashboards are flooded with content from colleagues, friends, family, and the high school sweethearts they stalk on social media. A brand might publish stellar long-form articles, but …

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/_vx0uhEq558/

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