Launching an online store is cheap and simple.

Just think about it. You choose a clever domain name, pick a beautiful theme, get a membership on your favorite e-commerce platform, and voila!…You can launch.

But here’s the thing: anyone with half-a-brain can start an e-commerce…but only a few can do it successfully.

A 2013 study by ReferralCandy – a Singapore-based referral program software – revealed there were 23,587 established online retail stores i…

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