4 Inconvenient Truths About SaaS Customer Retention

Forrester Research found that “70% of CMO’s did not list retention as a top priority.”

But in order for your SaaS to stay profitable, it’s critical for your business to retain more customers.

Humans are creatures of habit. So, prove to your current customers that you’re worth the recurring subscription.

For customer retention to increase, focus your team’s efforts on improving the user’s experience, addressing customer service issues, and strengthening bra…

Read the whole story at http://feedproxy.google.com/~r/KISSmetrics/~3/ZO5Cb_MU5vs/

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