Marketers know that segmenting email marketing lists can improve open and clickthrough rates. MailChimp’s latest user data showed that segmented campaigns get 14.64% more opens and 59.99% more clicks than non-segmented campaigns.
That said, figuring out the best way to segment your email marketing lists can be a huge undertaking.
To make it a little less daunting, this post will show you 10 quick and easy segmentation strategies that you can get started on today.
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